LUKE WESTLAKE

Senior Producer, Virtual & Hybrid Events

30+ years in event & production | Crafting professional livestreams for global corporates at Tractus Events

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About Me

With over 25 years in event production, I've built a career around delivering memorable experiences in live music and corporate events.

Starting as a freelance audio engineer and tour/production manager for Canadian bands and major corporate/broadcast projects, I honed skills in live sound, logistics, and client relations under pressure.

When the world shifted in 2020, I pivoted to virtual production—building a business producing broadcast-quality livestreams for insurance and financial institutions. Today, I'm proud to bring that expertise to Tractus Events, working alongside founder Elias Puurunen to create seamless, professional online experiences at scale.

Technical precision meets strong client partnership—that's how I deliver every time.

Experience Highlights

Senior Producer – Tractus Events

2024 – Present

Leading production for large-scale corporate virtual events. Delivering crystal-clear audio/video, multi-camera switching, and flawless streaming for global clients.

Freelance Livestream & Virtual Production

2020 – 2024

Built and ran a specialized livestream business serving insurance and financial sectors with professional-grade online events.

Audio Engineer, Tour & Production Manager

1999 – 2020 (20+ years)

Freelance work with Canadian bands, corporate events, and broadcast projects—managing audio, staging, logistics, and teams on tour and at venues worldwide.

Core Skills

Technical

  • Live audio mixing & broadcast engineering
  • Livestream encoding, vMix and NDI mastery
  • Multi-camera production & switching
  • Streaming platforms (Teams, Zoom, Tractus)
  • Troubleshooting under live pressure
  • Systems design and deployment

Professional

  • Client relationship management & consultation
  • Event logistics & production management
  • Team leadership on high-stakes productions
  • Adapting to tight deadlines & technical challenges
  • Delivering "loud and clear" results—every time

Currently at Tractus Events

Proud to be part of the team at Tractus Events. We're pushing the boundaries of professional livestream production for corporate and large-scale events.

Visit Tractus Events

Let's Connect

Or email directly: luke@tractus.ca